Brands and Gaming: The Computer Gaming Phenomenon and its Impact on Brands and Businesses

ISBN-13:	9781403998972
Publisher:	Palgrave Macmillan UK
Publication date:	11/14/2005
Edition description:	2006
Pages:	168
Product dimensions:	6.10(w) x 9.25(h) x 0.02(d)

The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development