HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

ISBN-13:	9781633694286
Publisher:	Harvard Business Review Press
Publication date:	04/03/2018
Series:	HBR Guide Series
Pages:	256
Sales rank:	127,687
Product dimensions:	5.00(w) x 8.90(h) x 0.80(d)

Don't let a fear of numbers hold you back.Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data—to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.You'll learn how to:Identify the metrics you need to measureRun experiments and A/B testsAsk the right questions of your data expertsUnderstand statistical terms and conceptsCreate effective charts and visualizationsAvoid common mistakes