The Crux: How Leaders Become Strategists

ISBN-13:	9781541701243
Publisher:	PublicAffairs
Publication date:	05/03/2022
Pages:	368
Sales rank:	155,644
Product dimensions:	5.80(w) x 9.30(h) x 1.40(d)

Financial Times, Best Business Books  Forbes, Best Business Books  The Next Big Idea Club, Best Leadership Books  The Globe & Mail, Best Management Books “Essential reading if you want to cut through the fog of what it takes to build and drive a successful business... The Crux is your guide to become a successful leader and strategist with impact.”―Essa Al-Saleh, CEO, Volta TrucksThe paradigm-busting theory for doing strategy. What passes for strategy in too many businesses, government agencies, and military operations is a toxic mix of wishful thinking and a jumble of incoherent policies. Richard P. Rumelt’s breakthrough concept is that leaders become effective strategists when they focus on challenges rather than goals, pinpointing the crux of their pivotal challenge—the aspect that is both surmountable and promises the greatest progress—and taking decisive, coherent action to overcome it.  Rumelt defines the essence of the strategist’s skill with vivid storytelling, from how Elon Musk found the crux that propelled the success of SpaceX to how the American military came to grips with the weaknesses of its battle strategy. Musk’s core challenge, for example, was rocket reusability. His intense focus on the soft landing of SpaceX’s rockets enabled them to be used again—radically reducing the cost of putting a pound in orbit. Musk’s strategy was not based on how value is created or how to position SpaceX in its industry. It was a design foraction, the mental maneuver that focuses energy on what really made a difference through understanding the crux and creating an effective response that led to breakthrough.